What we Believe in
Decadorn is a British jewellery brand that showcases and celebrates the raw, natural beauty of the world with semi precious gemstones. We’re inspired by free-spirited adventure and a joy in things long-lasting and beautifully made. To us, beauty doesn’t mean perfection, but honesty, workmanship and timeless design.
We’re fascinated with the earth’s natural wonder and compelled to play our part in a sustainable future. Our jewellery is founded on the kind of slow craftsmanship that if taken care of will last for years to come.
Decadorn is more than beautiful jewellery. These are the values we design, create and live by.
Being Transparent
When you do things honestly, there’s nothing to hide. Our semi-precious crystals come in small quantities from India and Brazil from suppliers whose names we know and trust. We make sure that everyone involved in our business has a good working environment, there’s medical support when they need it and no involvement in child labour.
Going Circular
We love our wild, wonderful, natural planet. We want to make sure it’s here to stay. Creating a circular economy is a huge step in making that happen. Our jewellery uses nearly 100% 925 eco silver. It’s all the silver from other industries that would otherwise be thrown away, recycled for a second life. Less impact, less resources. More durability and quality. That’s a definition of beauty in itself. Our packaging is sustainable too. Gift boxes, pouches, envelopes: it’s recyclable, biodegradable, FSC certified or made from recycled materials.
Shopping Slow
Shop slowly, consume less, think carefully about what you buy. We want to make things that last, treasures for a long time to come. Living slowly means we use fewer resources, less energy and create less waste. We’re committed to this way of living, not only through our products but in every single way we carry out our business.
Small is Personal
Decadorn is all about jewellery, design and supporting independent business. We handle every order and hand-piece and finish every item. We source chains and findings manufactured in the UK to support British business and reduce our carbon footprint. When you don’t chase growth at any cost you get to know your customers. You get to provide them with the kind of remarkable service you’d like to be given yourself.
Being Outstanding
Ours is a business built on craftsmanship, on excellent quality and bespoke, one-off pieces for our customers. Thanks to you, our business continues to grow. It’s our promise to be outstanding in design, in honesty and in service.
General Contact
Please get in touch if you want to hear more, or contact us about wholesale orders here.
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About Helen
Following a creative degree at university, Helen worked as a fashion and interiors buyer for some of the UK’s biggest retailers. After a decade of working in the mass market she found herself uninspired and ready for a new adventure. Having travelled all over the world for work, Helen left her job to head to California. Once there, she rediscovered a love of precious gemstones from her childhood, mesmerised by their colour and raw, unfinished beauty.
Armed with a few thousand pounds and the determination to make it work, Helen went all in. She created a crystal jewellery range using the gemstones that she loved. Showing at Spitalfields market in London, her collections caught the eye of an accessories buyer for Anthropologie and the collection launched there the very same year. Now stocked in stores online and all over the UK, Helen has made collections of everything from bespoke bridal jewellery to personalised birthstone jewellery, styling, photographing and designing all the pieces herself.
Her mission is to reveal the raw beauty of the gemstones that she loves. Wearing jewellery like memories, whether stacked, layered or alone, each piece represents a moment in life and the love associated with it.
Helen
Founder